Gaining Strategic and Tactical Insight

IntelliSearch provides you with the tools for monitoring market trends, your competitive position, and the requirements of your clients and prospective customers. Using our solution you can automate the intelligence gathering from millions of news pages, web pages, blogs, and other sources. IntelliSearch Competitive Intelligence is a solution that enables you to identify and pin-point important events and trends - whilst filtering out noise. The solution provide you with business insight from a large number of sources that will be important to many areas of your company.

Below are examples of business questions that our customers use the IntelliSearch Market and Competitive Intelligence solution to find the answer to:

 

Market trends

-          What are the emerging market trends in my market

-          Which social trends will have an impact on my market

-          Which demographical issues will affect my business

-          Who are the new players  

-          Which markets can we expect to see increased/decreased growth

-          What price moves are my competitors making

 

Competitor moves

-          How are my competitors developing in acquisitions, alliances, new countries, new products, new technologies

-          How are their resources changing – finances, production capacity, human and technological resources

-          How are your competitors positioning themselves

 

Media Coverage

-          What is our media coverage

-          Has our media coverage developed over time (favourably/ less favourably)

-          Who is writing favourably about us

-          How is our image affected

 

Crisis management

-          What is the latest news about us

-          How fast does the rumours and misinformation spread in the media

-          Which trends, rumours, inaccuracies do we need to respond to

-          How can we best counter the innuendos and misinformation

 

Product trends

-          What new products are your competitor developing

-          What is the new product’s positioning and differentiators

-          When and where will it be launched

-          How will this change the competitive landscape

 

R&D / Innovation Intelligence

-          What are the game-changing technologies and business models in my industry

-          What patents to watch

-          What technology combinations can improve our portfolio

-          Which companies to watch

 

Lobbyists and Opinion leaders

-          Who is the opinion leaders in our markets and what are they saying

-          What are the relationships between them and our competitors

-          Who is favourable / less favourable

-          Where is their communication platform

 

Regulatory affairs

-          What regulatory developments are there

-          How does our lobbyism impact legislation

-          Which politicians could benefit from hearing our cause

-          What are the triggers for regulatory development