COTECH signs eCommerce OEM-agreement with IntelliSearch

PRESS RELEASE
Lysaker, 8. February 2007

CoTech and IntelliSearch have entered into an OEM-agreement. The agreement entails integration of IntelliSearch eCommerce into CoTech’s eCommerce platform. Notabene, the 2nd largest bookstore chain in Norway has already implemented the solution in their web-store and expects sales growth with the new solution.

Search is central to online retailing

Industry experience shows search functionality to be central to converting web-store visitor to customers. Statistics show that more than 50% of the visitors use the search box when looking for online merchandize. This requires web-stores to offer a good search experience - and search solutions that induce visitors to buy. As such, providing a good search result becomes a cornerstone in eCommerce solutions.

CEO Mr. Nicolai Prydz at CoTech AS finds search functionality to be top priority with his customers and partners. He expects this agreement to yield considerably competitive advantage. With the integration of IntelliSearch eCommerce into CoTechs web-store application, CoTechs intends to offer customers a superb shopping experience through quicker and more relevant search for merchandize. CoTech chose IntelliSearch after having evaluated a number of search solutions. “CoTech’s customers will now see their web-stores enjoying increased conversion rate of visitors that become buyers, which will translate into higher sales volumes”, concludes Mr. Prydz.

Notabene, the 2nd largest bookstore chain has already adopted the new solution and is more than pleased. Mr. Jørn Nikolaisen, Notabene’s responsible for online retailing states: ”The new search functionality gives our customers precise and relevant answers. We expect this to result in increased usage and customer loyalty – and not least add to top-line growth”.

IntelliSearch is pleased to have CoTech as a customer. Our experience is that eCommerce search is central to creating the ultimate online shopping experience.
Shoppers need to find what they are looking for quickly and efficiently – and web-stores need to add measures that improve promotion, cross-sales and up-sales. IntelliSearch eCommerce is created for this purpose – in addition to provide valuable information about actual customer demand.